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For the trades

Marketing for home integrators. Built by an installer.

We help home integrators turn more clicks into consultations. Ads, websites, SEO, and email that bring in real jobs, not just traffic.

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Jonathan Beach, founder of Monarc Build
About

Sold and installed before we marketed.

I'm Jonathan Beach. Before Monarc Build I sold and installed Lutron lighting control and AV in high-end homes, and presented those systems to architects in AIA sessions. Now I build the marketing that brings that work in.

  • Lutron and AV installs
  • AIA presentations to architects
  • Annapolis, Maryland

For residential integrators first. Electricians, roofers, HVAC, and plumbers too.

Our process

How we work, in four steps.

  1. The thirty minute call

    We look at your site, your ads, and your map listing first. You leave with what to fix first.

  2. The plan

    Your trade, your towns, and the searches your buyers type. One page per service and per area.

  3. The build

    Pages, campaigns, and follow-up, built and launched. Every lead tagged to where it came from.

  4. The report

    Spend, leads by source, and cost per lead, reviewed with you every other week.

Results

Three jobs our marketing brought in.

From one ranked page and one Google Ads account.

Rough-in of the Georgian Colonial: exposed joists and low voltage wire runs
Georgian Colonial restorationWhole home audio. The contractor found our #1 page for whole home audio in Annapolis.
Waterfront great room: wood ceiling with recessed lighting and a glass wall to the dock
Waterfront great roomLutron Ketra lighting through the great room. The lead came from Google Ads.
Baltimore harbor high-rise with the marina in front
Baltimore penthouseControl4 and Lutron retrofit. From the same ranked page and ad account.
Fit

Built for a specific kind of shop.

Who it is for

  • Residential companies selling high ticket work
  • Owners who want their own accounts
  • A service area where buyers search
  • Someone to call every lead back

Who it is not for

  • A promised number of leads
  • No budget for ad spend
  • Repair calls as the whole business
  • A template site by Friday
Questions

Questions contractors ask

What does it cost?

Quoted on the call, after we see your account and which services you need. Ad spend is yours, paid straight to the platform.

What happens on the call?

Thirty minutes. We look at your site, your ads, and your map listing first. You leave with what to fix first.

Which trades do you work with?

Integrators, electricians, roofers, HVAC, and plumbers. Residential companies that sell high ticket work.

What if it does not work?

No one can promise leads. Once fees are paid, the accounts, the pages, and the data are yours.

Next step

Your next high ticket job is searching now.

Book an appointment

Thirty minutes. Bring nothing.